Published: Thursday, 27 October 2016 10:21
My 5 best tips on how to be placed in the media and to be established longterm at a high level.
1. The Product
Show an innovative premium product with outstanding design which has some advantage or an emotional attraction for your intended customers. Your product can captivate through a trend, beauty, exclusivity, brilliance, an ingenious idea or cult status, to name but a few examples. Certainly, something very special paired with high quality or focused sustainability has a better chance. So, be special – unusual and good.
2. Your Story
Tell everything about your product and its story, or the story of your business and the ingenious idea behind your products. If this story is really good and unique, if it is also new, then you have a good chance of finding your place in the media. The media is always looking for new and interesting things. One can love it for that.
3. Building up a relationship
Communication is a "relationship gift" which aims for reciprocal respect, consideration and common understanding. It involves give and take. No editor waits only for the one product. There are infinite other ones. The inclusion of products is based on suitable topics, quality, special features and goodwill on the side of the editor - always. Therefore be patient if you want to achieve something together.
It takes time to become established in the media, above all if you are new. Be patient with the editorial department and don't try for a 'quick fix' method. At the first contact a process of joint collaboration begins. One makes preparations calmly, gives of one's best and uses the editorial opportunity which often has a thematic basis. Thus you will have good releases in your possession all the sooner.
5. Your retail structure or your onlineshop
A good network of retail businesses in large well-known cities from north to south, east to west, makes in easier for the editorial department to report on your products because they are available everywhere, which is all important for the reader. Equally important is a well-presented online-shop which dispatches everywhere and quickly, and which can replace a non-existent retailer.
Published: Monday, 24 October 2016 14:12
Not only in the 50s and 60s did the darlings of the stars help the public to share their emotionalism and approachability. This fascination exists today just as much as then, because animals are unbelievably connecting..
Who doesn't love them, the stars of the 50s and 60s and their films? The Irish photographic journalist, Edward Quinn (l920-1997), with his "Celebrity Pets on the French Riviera in the 50s and 60s" dedicates to the stars of this stylish and elegant time, and their pets, a luxurious, large-format, linen-bound, black and white illustrated book. The grand villas of the nobility and the haute bourgoisie, the palm lined boulevards and the unique landscape of the Cote d'Azur between Nice and Cannes is the setting for the magical portraits of the rich and the beautiful of the 50s and 60s and their relationship to their pets. Quinn manages to present authentic but also moving portraits, for in the presence of their beloved pets the stars change from a rehearsed, mask-like appearance to an unusual naturalness. With his discreet reservation Quinn captures this special atmosphere when the pets demand very individual solicitous moments from the stars. In the presence of their pets the stars are suddenly more themselves. The projection of feeling which a pet gives rise to shows.
Pablo Picasso plays with his dogs, the dachshund Lump and the Afghan hound Kabul. Elizabeth Taylor with her little dog in her arms seems so fragile and familiar. Alfred Hitchcock is lost in his thoughts as he plays with his terrier, Ball, on the set. Salvador Dali's portrait of a white horse reflects the surrealness of his works. Somerset Maugham with his pekinese, Chin, crawls on all fours on the carpet. Brigitte Bardot, who, after her film career, devoted all her time to animal rescue, is shown with her beloved dog, Guapa (Spanish for beauty), who she rescued off the street.
First and foremost we see dogs of all breeds, large and small, as companions of the stars. There are pedigree dogs and mongrels, some cats and other favourites of the stars, from donkey to a little pig in the arms of Brigitte Bardot, or the big cats in the private zoo in Saint-Jean-Cap-Ferrat of Prince Rainier of Monaco and Gracia Patricia of Monaco. All of these animals find a way into the hearts of famous and beautiful wealthy people, and thus into this coffee-table book.
Edward Quinn "Celebrity Pets on the French Riviera in the 50s and 60s" Publisher teNeues in English. Preface in English, German and French.