The basis of successful PR and Media relations requires the development of creative and customer-oriented strategies which are then applied effectively and with commitment.
Daily media relations involve the presentation of the company in the targeted types of media. This can involve a variety of forms, such as, written, by telephone, personal contact, photographic, the press, the implementation of press releases, answering questions on the product, dealing with logistics for goods, the establishment and maintenance of press distribution lists aimed at interested groups, the preparation of press material, personal introductions of companies to the editorial offices, the organisation and implementation of press conferences, arranging exclusive interviews with postprocessing, editorial discussions, topic suggestions, and also constant observation of diverse media groups. The continuity of dialogue with the media groups is important for the success of communication.
There is a first class, longstanding and steadfast contact to print and online media, TV and radio in Germany, Austria and Switzerland, as well as various other European countries and USA. This opens up opportunities for editors to discuss the themes and arguments of the customers. Support can be provided by giving access to information, material and interview partners. Similarly, features can be compiled in the field of electronic media. Texts, photos and graphics can be tailored to the differing expectations of the editors, relative to their content.
We have a topic data bank for widely varied media groups which serves as a precise tool for accurately connecting the requirements and wishes for information of editors with the themes of the customers. The topic data bank includes general theme plans based on longterm knowledge, and on the priority themes of media groups. The journalists receive the correct information on a timeline so that the PR service facilitates their research.