The basis of successful PR and Media relations requires the development of creative and customer-oriented strategies  which are then applied effectively and with commitment.

Daily media relations involve the presentation of the company in the targeted types of media.  This can involve a variety of forms, such as, written, by telephone, personal contact, photographic, the press, the implementation of press releases, answering questions on the product,  dealing with logistics for goods, the establishment and maintenance of press distribution lists aimed at interested groups, the preparation of press material, personal introductions of companies to the editorial offices, the organisation and implementation of press conferences, arranging exclusive interviews with postprocessing, editorial discussions, topic suggestions, and also constant observation of diverse media groups. The continuity of dialogue with the media groups is important for the success of communication.